By Brenda Bouw/Marketing Magazine | July 17, 2015

A new campaign from Nature’s Path is challenging consumers to do their part to protect the environment by making better choices in the grocery aisle.

The Richmond, B.C.-based maker of breakfast and snack foods says all consumers are essentially farmers – even if they’ve never set foot on a piece of farmland – simply through the food purchases they make.

http://www.canadiangrocer.com/top-stories/natures-path-challenges-shopperss-choices-55808